IRB field Services:

Your field partner in Market Research

Our services

IRB field Services handles most of the techniques commonly used in market research:

  • Face-to-face interviews
  • Focus groups
  • Telephone interviews
  • Online surveys
  • Mystery shopping
  • Desk research
  • Micro surveys for SME's and new entrepreneurs

This includes the preliminary steps for quantitative and qualitative studies:

  • E.g. recruitment of participants for focus groups or depth interviews, such as professionals, opinion leaders, consumers, elites...
  • Development of questionnaires for CATI, CAWI and CAPI

And the final steps:

  • Clean data, tabulations and reporting.